Istanbul — SIRA Lifestyle, the hospitality and lifestyle division of SIRA GROUP, has opened founding-partner applications for its first coastal property.

The property is one of two coastal sites in review as the division’s first destinations — a boutique property with branded residences and a beach club — with site selection concluding this year and a first opening planned for 2027. Founding partners take a position across the hospitality platform rather than in a single asset, and participate in the operator model from the outset.

Applications are by invitation and are handled through SIRA GROUP investor relations. Interested parties may request the investor pack through the group’s website.